Marco Pierre White rebrands his Hoylake restaurant

Marco Pierre White has announced plans to re-brand his Frankie’s Bar & Grill restaurant in Hoylake. Frankie’s, originally a joint venture between Marco and champion jockey, Frankie Dettori, will be re-launched as Marco’s New York Italian.

The re-launch follows a 12-month branding exercise with the celebrity chef working alongside a team of experts to evolve the New York Italian concept. Market research and customer feedback have been key to the brand’s development, which has informed menu creation, service delivery and general operations to transform the dining experience.

The new venture sees Marco partner with Sanguine Hospitality, a hotel and restaurant development company, who he already works with on his Steakhouse Bar & Grill chain.

As well as boasting a sensational new menu, Marco’s New York Italian, will introduce more theatre to the overall dining experience. Marco has also appointed Aldo Bove as restaurant manager to take the helm at his new venture.

Marco Pierre White said:
“These are exciting times here in Hoylake and we can’t wait for our diners to experience what fantastic new things we have to offer. We have listened to our customers and believe we know what they expect from an authentic Italian-American restaurant.

“New York-Italian is a cuisine which I love whole-heartedly. It celebrates resourcefulness and culinary intervention, and it is those key elements, which I have tried to capture when devising the new menu for Marco’s New York Italian. I want it to reflect on all the things you have in your mind when you think of Italian-American food - vibrant colours, fresh, natural and earthy ingredients, and that no-nonsense “street” attitude juxtaposed with years of tradition and real heart.

“We also like to think that it’s our emphasis on authenticity that really sets us apart. We want to give people a real flavour of Italian-American and a true sense of that unique explosion you get when you fuse ingredients from these two wonderful countries.”

The new menu offers a range of Italian and American classics with ‘primi’ dishes such as goat’s cheese arancini risotto fritters, garlic & lemon prawns, bruschetta and buffalo mozzarella with avocado. Then there are mouthwatering 28-day matured steaks, BBQ ribs and Marco’s special hot dogs. Or you can indulge with delicious pastas, freshly-caught seafood and home-made pizzas.

Matt Knight, general manager of Marco’s New York Italian and the adjoining Holiday Inn Express hotel, said:
“The re-launch is set to enhance our guest’s overall experience and we’re really pleased with the new concept. Marco has really taken on board customer comments to create a menu and brand that will keep diners coming back again and again.”

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Posted: Thursday 20th June 2013
ID: 4858 - 1001